Back in 2017, informed's brand guidelines were basic and blasé, incorporating book covers that utilized plain stock medical photos and vectors with excess empty space which were both predictable and overly common in the medical branding field. The majority of physicians' continuing education requirements include courses about opioid or substance abuse. as i came onboard to the team as informed's only source of creative direction, i have had the opportunity to transform their brand into a freshly modernized identity by redesigning the book covers into unique concepts by using opioids/pill imagery as a primary asset to the covers while creating surreal imagery that is unforeseeable in the medical field.
